THE STORY

twelvesomething began with a simple observation: the objects we live with every day shape how we feel. Yet many wellness products tied to daily routines are designed to be hidden, tolerated, or endured. They serve a function, but rarely feel like they belong.

We believed there was another way.

twelvesomething was created to reimagine everyday wellness through design, transforming a familiar, often overlooked object into something intentional, refined, and worthy of being seen. Rather than feeling clinical or medical, each piece is designed to live naturally within your space, blending into your home the way a thoughtfully chosen object should.

Our approach is rooted in restraint and purpose. Materials are selected for their warmth and longevity. Forms are shaped for both function and presence. Every detail is considered to feel intuitive, supporting daily rituals without becoming a reminder of limitation or illness.

This is not about disguising wellness, but reframing it. Recognizing that care can be quiet, considered, and even beautiful. That small, daily acts, repeated over time, deserve the same attention as the spaces they inhabit.

twelvesomething exists to elevate those moments. To design objects that simplify life, respect routine, and bring a sense of calm to the everyday. Not hidden away, but thoughtfully integrated, where wellness becomes part of how you live, not something set apart.